Noam Chomsky has developed a list of 10 strategies of manipulation through the mass media, one of which strategy of distraction, what is it?
this great linguist Noam Chomsky at the international level has written a book entitled Silent Weapons for Quiet Wars which were extracted from these 10 points, I would recommend is a set of guidelines, they are simply indications of how the mass media all I repeat all and who more or less controlled and controlling, manipulating the masses.
The first that I think is also the most important of all is precisely the strategy of distraction, what is the distraction? as the name suggests is to divert public attention from the real important issues to do is turn the TV to understand what is the strategy of distraction or diversion of mass media simply dealing with problems such as Fini and Berlusconi, the apartment of the National Alliance or many other issues and distract attention from the masses that is, to us, by arguments very important that is, the economic situation so For one thing, 's discovery of the true evolution of the science of diseases and so on. Quinidi use of mass media ie print, radio and even television news to distract us from important issues.
1-The strategy of distraction
The key element of social control is the strategy of distraction which is to divert public attention from important issues and changes agreed by the political and economic elites, through the technique of flood or flooding continuous distractions and trivial information.
The strategy of distraction is also necessary to prevent the public interest of the essential knowledge in the area of \u200b\u200bscience, economics, psychology, neurobiology and cybernetics. Keep the public's attention diverted from the real social problems, imprisoned by issues with no real importance.
Keep the public busy, busy, busy, no time to think, back to the farm as other animals (quoted in the text "Silent Weapons for Quiet Wars").
2 - create problems and then offer solutions.
This method is also called "problem-reaction-solution." This creates a problem, a "situation" provided to cause a reaction from the public, with the aim that this is the principal of the measures that they wish to accept. For example: a spill or allow it to step up urban violence, or arrange for bloody attacks, in order that the public is the applicant for safety laws and policies at the expense of liberty. Or: create an economic crisis to accept as a necessary evil relegation rights social and the dismantling of public services.
3 - The strategy of gradualism.
To accept an unacceptable degree, just apply it gradually, a dropper, for consecutive years. E 'in this way that social and economic conditions radically new (neoliberal) were imposed during the decades of the '80s and '90s: the minimal state, privatization, precariousness, flexibility, mass unemployment, wages can no longer ensure decent incomes, many changes would cause a revolution if they had been applied only once.
4 - The strategy of delay.
Another way to accept a decision unpopular is to present it as "painful and necessary," gaining public acceptance, in time, for future application. It 's easier to accept a sacrifice but a sacrifice immediate future. First, because the effort is not used immediately. Second, because the public, mass, always has a tendency to naively hope that "everything will be better tomorrow" and that the sacrifice required may be avoided. This gives the public more time to get used to the idea of \u200b\u200bchange and resigned to accept it when the time comes.
5 - Consult the public as to the children. Most
direct advertising to the general public, using speeches, topics, characters, and a pitch particularly for children, often close to the weakness, as if the viewer were a creature of few years or a mentally disabled. When the more you try to fool the viewer as they tend to use a childish tone. Why? "If someone is addressing a person as if he were 12 years or less, then, depending on suggestibility, you will tend, with some probability, to a response or reaction, even without a critical sense as that of a person 12 years or less "(see" Silent Weapons for Quiet Wars ").
6 - Use the emotional much reflection.
advantage of the emotion is a classic technique to cause a short circuit on a rational analysis and, finally, the critical sense of the individual. In addition, the use of emotional register it opens the gateway to the unconscious to implant or inject ideas, desires, fears and fears, compulsions, or induce behavior.
7 - Keep the public in ignorance and mediocrity.
ensure that the public is incapable of understanding the technologies and methods for its control and its slavery.
"The quality of education given to the lower classes must be the poor and mediocre possible so that the distance of ignorance among the lower classes who plans and the upper classes is and remains impossible to fill the lower classes. "
8 - Encourage the public to be complacent with mediocrity.
Push public to believe that it is fashionable to be stupid, vulgar and ignorant ...
9 - Enhancing the self-guilt.
Pretend individual that he is only guilty of his misfortune, because of its insufficient intelligence, his ability or his efforts. So instead of rebelling against the economic system, the individual self and devalues \u200b\u200bs'incolpa, what which in turn creates a state of depression, one of whose effects is the inhibition of its action. And without action, there is no revolution!
10 - Getting to know people better than they know.
Over the past 50 years, rapid advances in science have generated a widening gap between the public's knowledge and those owned and used by ruling elites. With biology, neurobiology, and applied psychology, the "system" has enjoyed an advanced understanding of human beings, in both its physical and psychological. The system was able to better understand the common person than he is known. This means that, in most cases, the system exerts greater control and a great power over people, more than the same individual exercises over himself.
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